BEAUCHE International held its very first Miss Beauche International last December 14 at the Grand Ballroom of Solaire Resort and Casino in Paranaque.
Anne Mabel Ubando from Dagupan won the crown, the title, a sash, one hundred thousand pesos cash prize and endorsement deal with Beauche. Her court includes Patricia Ramos from Manila as first runner up, Alyssa Ashley Calimlim from Baguio as second runner up, Lynne de Mesa from Quezon City as third runner up and Jovilyn Gavan from Zamboanga as fourth runner up.
All celebrity judges were on hand that night including Miss Universe 1969 Gloria Diaz, Miss Universe 2010 Fourth Runner Up Venus Raj, ABS star Diana Zubiri, Mercator President Jonas Gaffud, Eat Bulaga host Paolo Ballesteros and GMA Creative Head Primetime Block RJ Nuevas together with male supermodel Brent Javier as host.
Behind Beauche and the first Miss Beauche are the mother and daughter tandem of Madame Conchita ‘Mama Che’ Toribio Delos Reyes and Caerels ‘Cae’ Danganan. Mama Che is the president and founder of Beauche International and her daughter Ms. Cae is the Finance Manager.
Beauche has its own manufacturing plant in Dasmarinas, Cavite. The leading direct selling beauty products in the market with over a hundred outlets, owned and distributor owned, nationwide, it is now international as an outlet was just recently opened in California. Beauche product line includes beauty bar soap, clarifying solution, exfoliating cream, rejuvenating cream, age eraser cream and Beauche Gluta soap, all hypoallergenic and all FDV Approved and Halal Certified.
Mama Che is the former mayor of Carmen, the heart of the province of Bohol. She is also the very first lady mayor of the town of Carmen. Mama Che married to Francisco Delos Reyes who owns a Security Agency and they have five children.
She and her group composed of a chemist and a pharmacist got the idea of putting up their own business germinated. After the various responsibilities were assigned and with all documents in place, they launched Beauche International, producing beauty products targeting the Asian market more than ten years ago.