Tuesday, September 5, 2017

Wish 107.5's WISHcovery to Conquer the Digital Space


Filipinos are known to be good singers, avid music aficionados, and social media savvy. And all-hits FM radio station Wish 107.5 eyes to hit three birds with one stone with its latest unique endeavor -- WISHcovery.

WISHcovery is the country's freshest and hippest singing competition that aims to discover aspiring Filipino singers with phenomenal talents and star-like charisma.

Slated to conquer the digital space via the Wish 107.5 YouTube channel on September 9, 2017, the online contest will give music lovers and netizens a weekly dose of amazing performances from rising singers.

Wishful 20

WISHcovery's inaugural season will feature 20 contenders who will vie for the championship tilt.

The finalists were gathered from across the archipelago during the on-ground and online auditions held throughout June, July, and early August. The audition period witnessed thousands of talents, 18 years old and above, who wish to become the country's next musical sensation.

From those who auditioned, a pre-screening committee selected 90 pre-qualifiers who showcased their vocal chops through live performances during their respective radio guestings
inside Wish 107.5's radio booth.

A stellar panel of "reactors" - composed of hitmaker Jungee Marcelo, The Company's Annie Quintos, and the Philippines' King of RnB Jay R - trimmed down the number to get the competition's Wishful 20.

YouTube-based, WISHclusive-inspired

WISHcovery will be broadcasted every Saturday on Wish 107.5's YouTube page, which currently has more than 1 million-strong subscribers popularized by its top-notch "WISHclusive" videos.

The WISHclusives, which boast high-definition audio and video quality, highlight the performances of different music acts on board the Wish 107.5 Bus. These frequently viral videos are being reacted upon by YouTubers from different parts of the globe, helping the channel reach more audience outside the Philippines.

Taking inspiration from this concept, WISHcovery viewers will see an array of performances by the Wishful 20 recorded live inside the FM-on-wheels. These videos will be judged YouTube reactor-esque style, where the panel's reactions and comments will be presented in a rather raw, spontaneous, and untreated manner.

Wishers' power to vote

A batch of Wishfuls will be competing every Saturday. A week prior to the elimination, the contestants' performances inside the Wish Bus will be uploaded on the Wish YouTube channel.

The accumulated views garnered will comprise 30 percent of a contender's total score. This gives the audience, fondly called as Wishers, the power to make their favorite WISHcovery finalist the first-ever grand winner of the competition.

The remaining 70 percent will come from the cumulative votes of the reactors.

What's at stake?

The first WISHcovery grand champion is poised to become the Philippines' next biggest musical star and the winner of some amazing prizes.

After a half-year run of the online competition, the first placer will win two million pesos' worth of cash and WISHclusive contract with Wish 107.5, a house and lot, a brand-new car, and a chance to sing his/her very own hit on board the Wish 107.5 Bus.

WISHcovery is just one of the many contributions of the FM station to the local music scene. It is also known for the Wish Bus, its WISHclusive YouTube video series, and the annually-held Wish 107.5 Music Awards.

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