Wednesday, August 23, 2023

Mas malaking misyon. Mas malawak na paglilingkod sa bayan!” GMA Integrated News embraces bigger challenge as ‘News Authority ng Filipino’



ALONG with the changes and challenges of this fast-paced world, GMA Integrated News embraces a greater mission to bring wider public service as the ‘News Authority ng Filipino’ introduces its new tagline: “Mas malaking misyon, mas malawak na paglilingkod sa bayan!”


"Being the most trusted news organization in the Philippines is a great responsibility," said GMA Network Senior Vice President for Integrated News, Regional TV, and Synergy Oliver Victor B. Amoroso. 

“The multi-platform campaign of GMA Integrated News – ‘Mas malaking misyon, mas malawak na paglilingkod sa bayan’ – strengthens our commitment in pushing ‘Serbisyong Totoo’ further by embracing a bigger purpose to bring fair, balanced, and accurate news to a much broader audience as the news authority of the Filipino,” he added.


Together in one studio for the first time since the pandemic, news personalities from GMA News Manila, GMA Regional TV, GMA News Online, and GMA Super Radyo gathered for the GMA Integrated News Omnibus plug that debuted on air and online last August 7.


"This was a massive production endeavor involving many departments in the Network. We had to time everything, the logistics, the setup, and the actual shoot so as not to hamper the news operation," said Vice President and Deputy Head for News Programs and Specials Michelle Seva.


With over 1,000 journalists and personnel across all platforms, 12 strategically located regional TV stations that air newscasts in local languages, 7 Super Radyo stations nationwide, and almost 204 million subscribers online, GMA Integrated News brings the biggest and most important news and updates to Filipinos here and abroad.


"Karangalan po naming lahat na maging bahagi ng pinakamalaki at pinaka pinagkakatiwalaang news organization sa bansa," said GMA Integrated News pillar and "24 Oras" anchor Mel Tiangco.


GMA Integrated News has solidified its status as the "News Authority ng Filipino" in less than a year since its rebirth as a dynamic multi-platform and mega news agency.

It is the home to the leading and most trusted news programs on Philippine TV.


Its flagship newscast, 24 Oras, is still the most watched TV program for January 1 to July 31, 2023, in Total Philippines (combined Urban and Rural) according to Nielsen TV Audience Measurement.


Together with the rest of its newscasts – 24 Oras Weekend, Saksi, GTV’s Balitanghali, State of the Nation, Dobol B TV, and Regional TV News – GMA Integrated News keeps viewers updated throughout the day.


GMA Integrated News also delivers the most regional newscasts in local languages. Across the regions, viewers tune in to GMA Regional TV One North Central Luzon, GMA Regional TV Balitang Bicolandia, GMA Regional TV Balitang Southern Tagalog, GMA Regional TV Balitang Bisdak, GMA Regional TV One Western Visayas, GMA Regional TV One Mindanao, and the morning news programs Mornings with GMA Regional TV, GMA Regional TV Live!, and At Home with GMA Regional TV.


Across the airwaves, its Super Radyo nationwide is the first to deliver headlines, breaking news, and special coverage.


GMA News Online likewise ensures that netizens read and watch only the most up-to-date, clear, and factual news and information.


Unmoved by the changing of the seasons, GMA Integrated News remains steadfast in its commitment to delivering factual news on television, radio, and online – bringing the biggest news and stories of the Filipino to the world.


Mas malaking misyon. Mas malawak na paglilingkod sa bayan. Ito ang GMA Integrated News! Ang News Authority ng Filipino!


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