MANILA, NOVEMBER 26, 2021 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, closes the year with its annual 12.12 Big Christmas Sale, the most joyful year-end celebration in the region.
12.12 is set to bring a smile to users as they shop from the widest variety of products to reward themselves and their loved ones during the happiest time of the year. Through the 12.12 Big Christmas Sale, shoppers can also spread the holiday cheer to their favorite local businesses, with 2 times more items sold by local businesses this year.
Users can look forward to a delightful celebration throughout the festive season. In the past year, Shopee has brought fun to users with exciting giveaways and exclusive content, recording over 13 billion engagements and views across its social media channels.
This 12.12, users can expect even more entertainment and engagement with a brand-new commercial featuring international superstar Jackie Chan and performances by popular K-Pop group Tomorrow X Together.
To get into the Pinoy family spirit of the holidays, Shopee also welcomes first-ever celebrity father-and-daughter brand ambassadors, Dingdong and Zia Dantes.
During the virtual launch of Shopee's 12.12 Big Christmas Sale, GMA Primetime King reveals a secret about her daughter:
“Si Zia sobrang fan siya ng music ng Shopee. Infact, palagi niyang sinasabi na, ‘Shopee o Salamat Shopee!’ 'Pag napapanood niya ‘yun kay Jackie Chan na commercial, talagang nag-stick sa kanya ‘yun.
“And then, noong nalaman namin na magiging part kami ng Shopee family, sobrang excited ako for her dahil alam kong matutuwa siya. Sobra siyang magiging excited, that’s why we first get it as a secret. And then, slowly, nire-reveal namin sa kanya.
“At nung tinanong ko sa kanya ang good news, talagang lumaki ang mata niya. So, talagang we were absolutely delighted when we heard the news and we were given a chance to be part of this amazing company that Filipinos love. And now, part of our daily lives, and thanks na rin to the safe, convenience and rewarding shopping experience they provide.”
The actor added, “Zia and I we’re really excited during the shoot. Kasi bonding namin ang kumanta-kanta at mag-role playing, so, 'pag ganung klaseng mga laro, ako ang kalaro niya. So, we definitely have a great time during we were together and we hope that Filipinos can feel the Christmas spirit even more especially with the upcoming Shopee Celebrity Pamasko."
Martin Yu, Director at Shopee Philippines, said, “Every 12.12, Shopee comes together with our users to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to all our users for letting us be part of their daily lives. Many more users are now using digital services, and local businesses are increasingly embracing the shift online.
“We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year. We look forward to celebrating the year-end with all our users as we bring smiles to one another this holiday season.”
1. Celebrating the happiest time of the year with the best deals
As shoppers hunt for the best gifts, Shopee is thrilled to bring users the most exciting deals this 12.12. These include:
- The best promotions: Shoppers can enjoy the best deals for all their gifting needs with deals such as free shipping with no minimum spend, ₱1 Deals, and 10% off daily.
- Big discounts: They can also get discounts up to 90% off on the biggest Shopee Mall brands:
2. Celebrating the holidays with entertainment for the whole family
Users can also expect non-stop entertainment from today until the big finale on December 12.
- Fun-filled 12.12 TV Special: Filipinos can tune in to GMA 7 and Shopee Live this December 12, 10:30pm, to catch Tomorrow X Together, Korea’s hottest rising boy group, grace the stage with a very special performance. Celebrities such as Michael V, Ysabel Ortega, Kate Valdez, Rayver Cruz, Julie Ann Jose, and Andrea Torres will also join host Willie Revillame for a fun and star-studded evening.
- Entertaining content from Shopee’s newest brand ambassadors: Fans can catch Dingdong and Zia’s festive new TV commercial, which features the beloved Pinoy Christmas tradition bunutan ng pera, on local TV networks and on Shopee’s official Facebook and YouTube accounts. Users can also check out Shopee’s YouTube and Tiktok accounts for heartwarming videos featuring Dingdong and Zia, wherein they recreate social media challenges, go shopping on Shopee, and more.
- Exciting games and contests: Users can win voucher giveaways by joining Dingdong- and Zia-themed games and contests on Shopee’s official Facebook, Twitter, and Instagram accounts. From December 1-12, users can win a total of ₱12,000,000 in prizes from their favorite local celebrities, including Dingdong and Zia, by playing Shopee Celebrity Pamasko on the app. Users simply have to tap on the angpao to win a prize from the celebrity of the day.
3. Celebrating local businesses and culture
Local businesses represent a significant part of local culture and as the need for digitalization increases, Shopee is committed to supporting these sellers and helping them thrive:
- Shopee Celebrates Local: Shopee launches ‘Shopee Celebrates Local,’ a special contest to share and promote beloved local sellers. Users can read their stories on the #TatakPinoy page and on Shopee’s social media channels, and vote for their favorites until December 5. Winning sellers stand to win prizes they can use for their businesses, while users stand to win Shopee vouchers. Through the Tatak Pinoy page, users can also enjoy exclusive deals when supporting these sellers.
4. Celebrating wider communities
Through 12.12, Shopee will continue to uplift local communities through its platform. In the spirit of Christmas, Shopee launches the Frontliner Holiday Package to show gratitude for local heroes. Starting December 10, frontliners can avail of this package, which includes vouchers they can use for their holiday celebrations.
For more information about Shopee 12.12 Big Christmas Sale, visit
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