MTRCB Tackles A.I. and other Emerging Media during 'Pulong' with Creative Industry

ONE of the major threats posed by Artificial Intelligence (AI) and Synthetic Media is the possibility of displacing thousands of Filipino workers belonging to the creative industries owing to the features provided by AI apps that can now produce—photos, videos, and songs. 

Nathaniel “Njel” De Mesa, Vice Chairman of the Movie and Television Review and Classification Board (MTRCB) said: “We need to have a foresight and anticipate the problem of massive displacement of works due to the advancement in artificial intelligence.”

“All of us are in agreement that this ‘Oppenheimer’ moment is inevitable and that the government should at least start the conversations on how we can help Filipino workerswho might be a ffected—especially those in the creative industries.” He added.

Nathaniel “Njel” De Mesa, Vice Chairman of the Movie and Television Review and Classification Board (MTRCB)

Due to this reason, the MTRCB conducted Pulong with the Creative industry which was attended by Artists, Production Specialists, Producers, and partners from the government on 06 July 2023, in Max’s Scout Tuazon, Quezon City.

MTRCB Board Members Pablo “Bogie” Reyes IV, Jerry Talavera, and Racquel “Rocky” Cruz discussed the latest rules and regulations of the MTRCB. 

MTRCB Board Member Pablo “Bogie” Reyes IV

MTRCB Board Member Jerry Talavera

MTRCB Board Member Racquel “Rocky” Cruz

Vice Chairman De Mesa moderated the Panel discussion on AI and Synthetic Media, Panelists include Presidential Advisor on Poverty Alleviation Secretary Larry Gadon, Filipino Society of Composers, Authors, and Publishers (FILSCAP) Chairman Ramon Chuaying, Department of Interior and Local Government (DILG) Assistant Secretary Elizabeth De Leon, Social Media Influencer Mark Lopez, and Acclaimed actress, Ms. Nadia Montenegro who represented the Office of the Honorable Senator Robinhood Padilla.

Nadia Montenegro, Mark Lopez, Assistant Secretary Elizabeth De Leon,
Secretary Larry Gadon and Chairman Ramon Chuaying

'Pulong' is under the Responsableng Panonood (RP) campaign of the MTRCB, where the Board engages in meaningful dialogue with various stakeholders through a “cooperation by way of collaboration” approach. Aside from apprising the participants with the latest information on MTRCB rules and regulations, Pulong also serves as a listening tool for the Board to learn how it can provide support to its stakeholders.